Welcome to the advertising revolution (and yes, you’re invited)

Hey there. I’m genuinely glad you’re here. Since this is our first newsletter, let me quickly introduce myself. I’m T.O., the editor of The AdVenture Newsletter, and I’ve spent a lot of time recently thinking about ads. It’s a weird hobby, I know. But let’s talk about it. 

Advertisers spent over $800 billion globally in 2024. That number balloons to well over $1 trillion if you include marketing spend. And during the Super Bowl a few months ago, brands paid around $8 million each for one 30-second commercial because they knew over 120 million people would watch it. Ridiculous numbers. What’s even crazier is: all of that money gets spent hoping that we’ll pay attention, and usually, the only thing that benefits us, the audience, is the opportunity to buy their products. Sometimes, that opportunity is great. I love seeing an ad for something I actually need. But the rest of the time, we feel left out, interrupted, or annoyed. 

I think we can change that. So here’s the idea behind The AdVenture Newsletter: we’re going to build a massive community of people who actually want to see great ads because they’ll either be getting a great product or a great opportunity. We’ll post a weekly newsletter updating you on our progress as a company and getting your feedback on how we can make it better. Once we’re big enough, we’ll start securing sponsors. Every time we get a sponsor, we’ll select one subscriber, someone just like you, to get paid a big chunk of that sponsorship money. And the only thing we’ll ask of that person is to help us spread the word about our newsletter and mission on social media and in their community. 

Something else you should know: we’re not here to get rich. In fact, no one at The AdVenture, except our subscribers, will ever earn more than the 2025 equivalent of $350k in a single year, and the company itself will never take in more than $1 million annually. Our purpose is, and always will be, to give back to our stakeholders… you, The AdVenturists. 

Our goal is to eventually be so big that brands see us as a chance to reach a Super Bowl sized audience that is tuned in, excited, and genuinely engaged 52 weeks a year. This would also mean at least 52 AdVenturists a year being selected to work with us and having their financial situation significantly upgraded. 

If this resonates with you at all, or you’re just curious to see if we can actually pull it off, please do both or at least one of these two things:

1. Subscribe to our newsletter if you haven’t already.

2. Tell at least one other person who might be interested. Forward this email, share it, post about it on social media, or bring it up in conversation. The faster we grow, the faster we can prove to brands that this model works and start handing out checks.

I’ve always wanted to work someplace where the mission and the people we serve matter more than the paycheck. The AdVenture feels like exactly that. Like we’re truly onto something special. And I can’t wait to find out together.

Talk soon,

T.O.

Editor, The AdVenture Newsletter